What purple means in branding

50
100
200
300
400
500
600
700
800
900
950

Surveys in Europe and the United States link purple with rarity, royalty, luxury, ambition, magic, mystery, piety and spirituality.

Build a palette from purple

Four palettes from purple

Worked out in OKLCH from the swatch above. Open one to get the light and dark themes, the contrast check and the code.

History

Tyrian purple dye, made from sea snails, was extremely expensive in antiquity, which is where the link with royalty comes from.
Roman magistrates wore purple, then Byzantine rulers, then Roman Catholic bishops.
In 1856 William Perkin made mauveine, the first synthetic aniline dye, a purple.

Brands known for purple

Cadbury
Adopted purple in 1905 to honour Queen Victoria and registered it as a trademark for chocolate in 1995 and 2004. Nestlé has challenged the registrations.

Sources

The swatch is my own pick of purple, not an official value.

Other colours