What green means in branding

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Surveys in American, European and Islamic countries link green with nature, life, health, youth, spring, hope and envy. It is the colour of the environmental movement and of safety and permission: a green light means go.

Four palettes from green

Worked out in OKLCH from the swatch above. Open one to get the light and dark themes, the contrast check and the code.

• Analogous
• Complementary
• Triadic
• Split

History

• In early modern Europe green was the colour of merchants, bankers and the gentry, which is why the benches in the House of Commons are green.
• It has a long tradition as the colour of Ireland, and went into the national flag at independence in 1922.
• The first traffic light, with green and red gas lamps, went up in 1868.

Brands known for green

• John Deere

  Its farm machines are known by a distinctive green with yellow trim.

Sources

• Wikipedia: Green
• Wikipedia: John Deere

The swatch is my own pick of green, not an official value.

Other colours

• Redheat, activity, passion, anger, love, joy
• Orangeamusement, warmth, energy, activity, extroversion
• Yellowamusement, gentleness, humour, happiness, spontaneity
• Blueharmony, confidence, knowledge, intelligence, calmness
• Purplerarity, royalty, luxury, ambition, mystery
• Pinksweetness, innocence, femininity
• Brownearth, nature, reliability
• Blackelegance, authority, secrets, force
• Whiteperfection, honesty, cleanliness, the new, neutrality