# Futura: the 1927 sans in Wes Anderson’s films

> Paul Renner’s 1927 geometric sans, the films and art that use it, and Jost, the closest free Google Fonts match, with body pairings.

Web page: https://davidewins.com/fonts/futura

The 1927 geometric sans of circles and straight lines.

Preview uses Jost, the closest free match.

## History

- Paul Renner designed Futura, released by the Bauer type foundry in 1927. [1]

## Who uses it

- Wes Anderson films including Bottle Rocket, Rushmore, The Royal Tenenbaums and Fantastic Mr. Fox [1]
- Barbara Kruger's artworks [1]
- The Diamonds Are Forever title sequence [1]
- Frank Ocean's Blonde cover, in a customised Futura [1]

## Sources

1. [Wikipedia: Futura (typeface)](https://en.wikipedia.org/wiki/Futura_(typeface))

## The free alternative

Jost is geometric in the same way: near-circular O, pointed A and M, short x-height.

Body fonts that go with Jost:

- [Crimson Pro](https://davidewins.com/fonts?heading=futura&body=crimson-pro): An old-style serif body against perfect geometry is a classic contrast.
- [Lora](https://davidewins.com/fonts?heading=futura&body=lora): Calligraphic serif shapes soften the strict circles of the heading.
- [Karla](https://davidewins.com/fonts?heading=futura&body=karla): A grotesque body with a larger x-height, easier at small sizes than a geometric.

[Open Futura in the pairing tool](https://davidewins.com/fonts?heading=futura)