# What green means in branding

> What green means in branding, a short history of the colour and brands known for it, with sources. Open it in a free palette tool.

Web page: https://davidewins.com/colours/green

Swatch: #2e9e4f

Surveys in American, European and Islamic countries link green with nature, life, health, youth, spring, hope and envy. It is the colour of the environmental movement and of safety and permission: a green light means go.

Survey words: nature, life, health, youth, hope.

[Build a palette from green](https://davidewins.com/colours?base=2e9e4f)

## History

- In early modern Europe green was the colour of merchants, bankers and the gentry, which is why the benches in the House of Commons are green.
- It has a long tradition as the colour of Ireland, and went into the national flag at independence in 1922.
- The first traffic light, with green and red gas lamps, went up in 1868.

## Brands known for green

- **John Deere**: Its farm machines are known by a distinctive green with yellow trim. ([Wikipedia: John Deere](https://en.wikipedia.org/wiki/John_Deere))

## Sources

- [Wikipedia: Green](https://en.wikipedia.org/wiki/Green)
- [Wikipedia: John Deere](https://en.wikipedia.org/wiki/John_Deere)

The swatch is my own pick of green, not an official value.